![]() With Grounded theory, the researcher does not begin with a preconceived theory but rather allows the theory to emerge from the data. This method is often used in the social sciences to study complex phenomena such as social interactions, organizational processes, and so on. Researchers begin by collecting and analyzing data, and then use this information to develop a theory that explains the data. Grounded theory: This method involves developing a theory that emerges from the data itself. There are many different qualitative data analysis methods that researchers can use to analyze their data, such as:
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